Privacy Policy

Last updated on: October 13, 2023
Beijing Tendcloud Tianxia Technology Co. Ltd. and its affiliates (hereinafter referred to as “we/us” or“TalkingData” collectively) pay much attention to the protection of personal information and privacy. TalkingData understands the importance of personal information and will do its best to protect your personal information. We are committed to maintaining your trust in us, and we will abide by the principles of participation, openness, and transparency. When one visits the TalkingData website or signs up for any TalkingData product or service, we will adopt appropriate protection measures to safeguard your personal information, in accordance with leading industry standards.If you have any questions, comments, or suggestions, please reach out to us using one of the following contact methods:
Phone: 400-870-1230

Important Notice:

This Privacy Policy only applies to products and services offered by TalkingData. including but not limited to: the website, SDK, API, Code, tools, product documentation,etc. It does not apply to products or services offered by third parties through TalkingData or through third-party links on the TalkingData website. For these cases, we suggest you carefully read the privacy policies of each third party.This Privacy Policy is very important for TalkingData's products and services. Please carefully read it to understand how we collect, use, store, and transfer your information and/or your end users' information. We strive to explain it in a clear,understandable, and appropriate way so that you can understand your rights and make your choices accordingly.Please note that visiting the TalkingData website or using any of our services means you have read, learned, and agreed to our privacy policy. This policy is valid throughout the whole process of using our website and its services, so if you do not agree with this policy you may stop using the TalkingData website immediately and the various services described below.This Privacy Policy will help you understand the following:1. How we collect and use your personal information
2. How we use cookies and similar technologies
3. How we share, transfer, and publicly disclose your personal information
4. How we protect your personal information
5. Your rights
6. How we handle children's personal information
7. How your personal information is transferred internationally
8. Updates to this policy
9. How to contact us

I. How we collect and use your personal information

Personal information refers to information recorded in electronic or other forms that is capable of, either by itself or in combination with other information, to identify the identity of a specific person or that specific person's activities.TalkingData will only collect and use your personal information or that of your end users for the purposes described in this policy.Unless specifically stated, this service is only available to users in mainland China (PRC). If you are located outside the PRC, or if you use TalkingData's products or services for end users outside the PRC, please comply with the Overseas Personal Information Protection Compliance Commitment as well.
When we use data for purposes not covered by this policy, we will ask for your consent in advance.
When we use information collected for a specific purpose in a different way, we will also ask for your consent in advance.
1. Provide you with online information servicesWhen you visit and browse our website, like most websites, we will:

Use cookies to store conversations/select information from your computer;
Automatically collect certain information and store it in log file. This information includes: Internet protocol(IP) address, browser type, Internet service provider (ISP), reference/exit page, OS, date/time stamp, click-data stream, and so on.
We use this information to:
--Improve your website experience and service quality;
--Help us manage website content more efficiently;
--Analyze group users' on-site activities.

2. Overview of Usage of TalkingData Services When you register for TalkingData, we will request your personal information, including your name, company name, e-mail address, password, telephone number,and QQ number to create a new account When you contact us afterwards and continue to use our services, we may request additional contact information, including:

--Postal address, telephone number, duty, and position;
--Your company information, such as company name and business type;
--Your product information, such as mobile application name, content, type, promotion channel,etc.

We may use this information to:

--Send you a registration confirmation;
--Manage your account;
--Respond to clients' service requirements;
--Learn about your company's requirements and product interests, so as to determine the most applicable product and service;
--Contact you for marketing and promotion purposes, and provide you with more information about our products;
--Research and analyze to improve the quality of our website and services.

You can contact us through the e-mail address listed on our website. You may provide personal information when you contact us by e-mail, and we will use this information to respond to your questions and service requirements as well as upgrade our website and services.3. Details for Usage of TalkingData ServicesTalkingData Analysis ServiceTalkingData provides data statistics tools and analysis services for mobile applications, including but not limited to applications and Wechat mini Programs analytics, Game Analytics, Ad Tracking ,etc.. Your application will collect and transfer users' relevant data through technical means after installing the TalkingData SDK or API into it, and our service will help analyze this data to learn more about performance and usage of your application on different devices, platforms, or application distribution channels.The end user's personal information collected by TalkingData analysis services includes: unique device identification (IMEI/MEID/Android ID/IDFA/OPENUDID/GUID, SIM card IMSI or ICCID information), Mac address, IP address, ADID, Android anonymous device identifier (OAID/VAID/AAID, etc.), android advertiser identifier, IOS vendor identifier (IDFV), IOS advertising identifier (IDFA), equipment serial number to provide statistical analysis services, and use application list information and sensor information to calibrate data accuracy and provide basic anti-cheating functions. In addition to personal information, we also collect information includes: SDK or API version, platform, time stamp, the creation time of the system file, application mark, application version,application distribution channel,application processes,iOS13 IDFA switch state and application IDFA authorization state, account information, NFC authorizations of the application (yes or no), whether the device supports NFC function (yes or no), equipment model, device manufacturer, device equipment OS version, conversion start/end time, language, mobile network/country code, time zone and network information (WiFi or base station information, etc.), hardware, CPU, battery usage, etc. The basic data regarding applications, devices, and networks will help you understand the product usage conditions, obtain multi-dimensional statistics, and ensure the accuracy of the statistics.In accordance with your mobile application type and your requirements for statistical analysis, your users' device data may also include: user's gender, age, location, trigger event, equipment status information(such as sensor data or application list),error reports, page views, etc.. If you use our products or services to collect more personal information from your users, you should disclose such information in your privacy policy and obtain authorization from users in accordance with laws and regulations.For the purpose of providing our analysis service as well as protecting the personal information of users, Above data collected by TalkingData analysis service will form its own user identifier on the end user device side for de-identification and be sent to TalkingData's servers in encrypted form through your application and display it in a data and analysis report. You could check relevant statistics and analysis results through logging into your account on our website.When performing TalkingData Brand Growth service, TalkingData SDK or/and API do not collect any impression-level data through the ad that will be used for subsequent ad targeting, TalkingData does not use hyperlocal geo-targeting (especially with mobile ads via GPS) or browser packet-sniffing, and no activities such as browser/device fingerprinting tracking impression-level page scraping will be conducted.Under no circumstances will we set, or assist or knowingly permit any third party to set a cookie, or alter/delete a cookie set, on any third Party Owned and Operated domains (especially Google).eAuth Service:TalkingData's eAuth service can meet a variety of verification and authentication scenarios in the APP, such as one-click login, mobile phone number verification, SMS verification code, user real-name authentication and other functions. For privacy guidelines on eAuth service, please refer to the eAuth Privacy Guidelines.Industry Report Service:We will build a TalkingData database based on data collected through our analysis service and through other legal means. We will make an analysis report about an application's performance evaluation or behavior pattern (hereinafter referred to as an “industry report”) regarding publisher, industry, specific area, and market information. Industry reports will be displayed in an unidentifiable convergent way, including those published by TalkingData itself and those customized in accordance with your requirements.In special cases, we will also use TalkingData's statistical models to make assessments of certain applications or types of applications. The results of these assessments may be derived from the data obtained from your application and are therefore consistent with your application. However, these assessments are based on the data model we calculated for evaluation purposes and they are aggregated and anonymous.Smart Data MarketWe provide a service named Smart Data Market both for data service providers and demanders to enable online transactions or services of data and its derivatives (referred to as “data products,” regardless of whether they are in the form of data API, tools, or application software), which are produced and/or processed by TalkingData itself or authorized by a legitimate right holder.We guarantee that the ownership of data products produced and/or processed by us is clear and compliant with relevant laws and regulations regarding the protection of personal information. Under normal circumstances, data products used in the Smart Data Market for trading and licensing are de-identified. Under some special circumstances when personal information may be accessed, it is required that explicit authorization is received from the related person and that use of such data is limited within a specific range. Meanwhile, we are trying our best to require that third party data owners guarantee that their data products meet the above requirements. ConsultingWe provide solutions, professional consulting services, and TalkingData University. In the provision of these services, we may ask that you provide additional personal information to understand your business or product. Please decide carefully whether you feel comfortable providing this information. TalkingData big data application serviceIn addition to the specific services above, we will build TalkingData database based on the data collected by the analysis service and data obtained through other legal channels, and form a customer group label information database or statistical analysis database by means of big data processing through aggregation, cleaning, anonymization as well as intelligent calculation. We provide various forms of big data application services on the basis of our own database for many industry customers, such as:a) Data Marketing Service. Through big data capability to boost precision advertising marketing, build target customer group, comprehensively analyze the characteristics of target customer group, and improve marketing effect;b) Smart Location Based Service. Taking full advantage of population-based data and geographic data, combined with classic models and predictive algorithms, to improve your location-related decision-making such as store location site selection and foot traffic exploration of potential customers for retail.c) Other data services. We make full use of homomorphic encryption, data security island solutions and other technical capabilities to help demanders to discover the deep value of data from different angles. Through comprehensive analysis of multi-terminal behavior characteristics of users in private traffic, we provide a variety of data services, and create a comprehensive user data platform, including but not limited to data model building services, data asset management services, etc.You should be aware that with the development of the big data industry, our big data service will update and iterate or launch new service. In any case, TalkingData will strictly abide by laws and regulations as well as national standards in big data industry.4. Authorization related to the collection of personal informationSubject to different system requirements, you may also be required to obtain relevant authorizations to collect personal information using the TalkingData service. Taking Android system as an example, the specific description of authorizations is shown in the following table. For more information about authorizations of other systems, please refer to documents onTalkingData official website :
The name of authorizations The purpose of authorizations Related products
INTERNET Allowing the application to access the internet and send statistical data. App Analytics
Game Analytics
Ad Tracking
ACCESS_NETWORK_STATE Allowing the application to detect the network connectivity status and suspend data transmission during periods of abnormal network conditions.
READ_PHONE_STATE Allowing an application to access information from a mobile device in a read-only manner to identify the user.
ACCESS_WIFI_STATE Obtaining the MAC address of the device to identify the user.
WRITE_EXTERNAL_STORAGE Storing device information, as well as logging.
ACCESS_FINE_LOCATION(optional) The location information of the device obtained by GPS can be used to correct the geographical distribution data of the user, making the report data more accurate, and providing anti-fraud functions.
ACCESS_COARSE_LOCATION(optional) Obtaining rough location information of the application, and providing anti-fraud functions.
GET_TASKS(optional) Obtaining information on whether the current application is being actively used will allow for more accurate tracking of user activity levels.
RECEIVE_SMS Allowing an application to receive system SMS broadcasts, and when SMS is automatically authenticated, SMS messages can be received. eAuth
READ_SMS Allowing an application to read SMS records, and when SMS is automatically authenticated, SMS records can be read. eAuth
You should understand and confirm that the collection will only take place when applying for authorization has been approved through the application function page where installing TalkingData Service, and obtaining the authorized consent of the user. You should also inform your users that if they do not want their information mentioned above to be collected, they can refuse or withdraw their consent by turning off the appropriate authorizations.5. Exceptions:Pursuant to relevant laws and regulations, it is not necessary to obtain your authorization to collect your personal information in the following cases:

Directly related to national security and national defense safety;
Directly related to public safety, public health, and major public interest;
Directly related to criminal investigation, prosecution, trial, and enforcement of judgments;
To protect material legal rights such as the lives and property of individuals or other individuals but fail to obtain the consent in time;
For the purpose of academic research and related outcomes, it will be de-identified;
The information collected is already made public by yourself;
The information collected is publicly and legally disclosed, such as legitimate news reports, government information disclosure or others;
To fulfill the contract you have signed;
To maintain stable operation of the products or services provided by TalkingData, such as discovering and disposing malfunction of products or services;
Other circumstances as prescribed by laws and regulations.

6. Authorization and Consent from End Users' DataYou are clearly aware that you need us to collect,store, and process personal information from users of your application, for the purpose of carrying out our analysis and providing our statistics. Therefore you must undertake the following:

You have fully obtained necessary authorization, consent, and permission from end users for the purpose of the performance of our service;
You have fully obtained necessary authorization,consent, and permission from end users for us to process the data anonymously we collected;
You have complied and will comply with applicable laws, regulations, and requirements, including but not limited to formulating and publishing policy relevant to protection of personal information and privacy.
You should make the disclosure and explanation to the end user,allowing us to build TalkingData database for the purpose to provide data service on the condition that de-identification and aggregation processing has been made with respect to such data and information before transfer. You should also provide end users with easy-to-use selection mechanisms, indicating how and when the user may exercise the option and how and when the user can modify and withdraw the option, so that the user can choose to agree or disagree with the collection and use of his/her de-identification information for business purposes.

You shall be liable for comprehensive settlement and compensation to us for possible loss of any kind if you violate the above commitment and cause your end user's claim against us in any way, or if you cause us to be involved in any legal or administrative procedure.

II. How do we use cookies and similar technologies

1. CookiesIn order to keep our website up and running, we store small data files called cookies on your computer or mobile device. Cookies often contain identifiers, site names, and some numbers and characters. With cookies, websites can store data including your preferences or which goods and services you are interested in. The above cookie technology is limited to the scope of web browser cookies, We do not use Flash Cookie technology for data storage.We will not use cookies for any purpose other than those described in this policy. You can manage or delete cookies according to your preferences. For details, see You can clear all cookies saved on your computer, and most web browsers have a cookie-blocking feature. However, if you choose to do this, you will need to personally change your user settings each time you visit our site. In addition to cookies, the email we send you may include a click URL that links to the content of our website. If you click on this link, we will track your click to help us understand your product or service preferences and improve customer service. If you do not want your activity to be tracked this way, you can unsubscribe from our mailing list at any time.2. Do Not Track FeatureMany web browsers have a “Do Not Track” feature that can issue “Do Not Track” requests to websites. At present,major Internet standards organizations have not yet set up policies to specify how websites should respond to such requests. If your browser has “Do Not Track” enabled, all of our websites respect your choice.

III. How do we share, transfer, and publicly disclose your personal information

1. SharingWe do not share your personal information with any other company, organization, or individual except in the following cases:We may share your personal information with other parties after obtaining your explicit consent; We may share your personal information externally in accordance with laws and regulations, or as required by government authorities; Share with our affiliates:Your personal information may be shared with TalkingData affiliates. We only share the necessary personal information and are bound by our Privacy Policy["x49x66"] an affiliate wants to use your personal information in a different way, we will seek your explicit consent;
Our affiliates include: Suzhou Tendcloud Tianxia TechnologyCo. Ltd
Sharing with advertisers, ad networks, or other operators: We will cooperate with such authorized partners to use processed data from the TalkingData DMP platform for commercial use in various ways,such as using data to optimize ad delivery and increase marketing effectiveness. We will not use personally identifiable information (including name, e-mail, or any contact information through which one can contact or identify an individual) or provide advertising and analysis unless we receive your permission and the end user's permission. We will provide our partners with information about advertising coverage and effectiveness without providing personally identifiable information. We may aggregate this information so that it does not identify individuals. For example, only after advertisers agree to comply with our advertising guidelines may we tell them how effective their ads are, how many people saw their ads, or how many people installed applications after seeing their ads. We provide partners with demographic information that is not personally identifiable (e.g."25-year old male in Beijing who likes software development") to help them understand their audience or customers.For companies, organizations, and individuals with whom we share personal information, we will sign strict confidentiality agreements with them and ask them to process this information in accordance with our instructions, this privacy policy, and any other relevant confidentiality and security measures.2. TransferWe will not transfer your personal information to any company, organization, or individual except in the following cases:Transfer with explicit consent: We will transfer your personal information to other parties only with your explicit consent;When it comes to mergers and acquisitions or bankruptcy, if it requires a transfer of personal information we will require the new company or organization to either continue following this privacy policy or ask for your consent.3. Public disclosureWe will only publicly disclose your personal information in the following circumstances: After obtaining your explicit consent Legal disclosures: We may disclose your personal information publicly, if we are subject to legal procedures, lawsuits, or mandatory requirements from government authorities In an emergency situation, we will still seek to protect the legal rights and safety of our company, our agents, our customers, end users, and others If we bring forward lawsuits or arbitration in order to safeguard our legitimate rights or those of our users.

IV. How We Protect Your Personal Information

1. Measures we have taken to ensure data confidentiality:There is no method of transmission on the Internet or method of electronic storage that is 100% secure. Even though we have safeguarded personal information to the highest level, it is still possible for there to be stolen,illegally obtained, or misused data that brings risk to you, your property, and your reputation (or that of your users). You have understood the above risks and agree to continue.We will use industry-accepted and reasonable standards to protect the security and confidentiality of the information we store, including but not limited to: firewall and data backup measures, data center access restrictions, encryption of mobile device identification information.We have established a sound data security management system, including hierarchical classification, encryption and preservation of user information, data access rights, internal data management systems and operational procedures,and strict process requirements for data acquisition, use, and disposal.We will take all reasonable and feasible measures to ensure that no unnecessary personal information is collected.We will only keep your personal information for the period required to achieve our purposes, as described in this policy, unless we need to extend the retention period for reasons required by law.We have also established a safety and privacy protection training program with the goal of increasing employee awareness. We will review, update, and disclose TalkingData security risk and impact assessment reports from time to time.2. Emergency situations and early warning:In the unfortunate event that there is a personal information security incident, we will promptly notify you of the basic situation and possible impact, as well as the emergency response we have undertaken or plan to take, in accordance with relevant laws and regulations. We will also notify you of any related data disposal measures,remedial measures, etc. If it is too difficult or impossible to notify individuals one by one, we will adopt a reasonable and effective method to issue an announcement. We will also take the initiative to report the security incident to the relevant authorities.If you discover that any of your personal information is leaking out, please contact us immediately using the contact information outlined in this privacy policy.

V. Your Rights:

In accordance with China's relevant laws, regulations, and standards, as well as common practices in other countries and regions, we guarantee that you exercise the following rights with regard to your personal information:1. Access your personal information:You can access your personal information by logging into your account and going to the “Account Management” page,with the exception of any exceptions provided by laws and regulations. We will provide you with other personal information that arises from your use of our products or services to the best of our ability. If you want to access your data, please send an email to: [support@tendcloud["x63x6fx6d"]]2. Correction/SupplementationWhen you find that there is any mistake in your personal information that we collect or that there should be an update to your personal information, you can log into the “Account Management” page and correct or update it yourself. If there is special information that cannot be processed by yourself, you may contact us through various methods posted either in this privacy policy or on other TalkingData web pages. To protect your account, we may ask you to finish verification.3. DeletionIf you choose to close your account or click “opt-out” on the TalkingData website, it would be deemed that you choose to withdraw your authorization. We would stop collecting your personal information and delete your personal information. Please understand that we may not delete your personal information immediately from the backup system,but we will delete your personal information when the backup is updated. You can request for TalkingData to delete your personal information in the following cases: If we use your personal information ina way that violates laws, regulations, or this agreement
If we collect and use your personal information without your consent
If we deal with personal information in violation of your agreement
If you no longer use our products or services, or if you cancel your account
If we no longer provide you with products or services
If we decide to respond to your request for deletion, we will also, as soon as possible, notify the third party with which we have shared your information to delete your personal information, unless this party has acquired your authorization or other contrary legal provisions. If you are unable to access, update, or delete your personal information, you may contact us through TalkingData Customer Service at any time. We will respond to your request within 15 working days.Notwithstanding the above provisions, we may keep certain data for a reasonable period of time within the limit allowed by law for dispute settlement, users' agreement performance and compliance with technical requirements related to safe operation.4. Changing the scope of your authorized consentEach business function requires some basic personal information to be completed (see Part 1 of this policy). For the collection and use of additional collected personal information, you may give or withdraw your consent at any time. When you withdraw your consent, we will no longer process the corresponding personal information. However, your decision to withdraw your consent will not affect the processing of personal information from your previous authorization. You can cancel by rejecting commercial advertisements through the “Opt-Out” channel: Cancel the accountYou can cancel your previously registered account at any time. You can do it yourself by doing the following:[]. After cancellation of the account, we will stop providing products or services for you. We will delete your personal information in accordance with your requirements, unless otherwise provided by laws and regulations.6. Obtain a copy of your personal informationYou have the right to obtain a copy of your basic personal information, personally identifiable information,personal health information, and personal education or work information by sending a request to TalkingData. We can also directly send a copy of your personal information to a designated third party according to your requirements.7. Automatic decision-making information systemBased on the personal information that is legally collected, automatic decision-making (such as commercial information push) is implemented through tagging or profile processing through non-manual automatic decision-making techniques, such as information systems and algorithms. The above behaviors make your personal information unidentifiable, and cannot be considered as sharing, transferring, or disclosing any of your personal information to any third party. If these decisions significantly affect your legal rights, you have the right to ask us for an explanation and we will provide appropriate remedies to the situation. If you do not wish to participate in this type of targeted advertising, please cancel through the following Opt-Out channel: Responding to your requestFor security, you may need to provide a written request or prove your identity in some other way. We may ask you to verify your identity before processing your request. We will respond within 15 working days. If you are not satisfied, you can read Part 9 about how to file a complaint.For your request, we do not charge fees out of principle. However, we will charge a certain amount for requests that are repeated many times or in excess of reasonable limits. We may reject requests that are duplicative, require excessive technical assistance (for example, developing new systems or fundamentally changing current practices),pose risks to the rights of others, or are very impractical (for example, involving backup of information stored on tapes).In the following cases, we will not be able to respond to your request, as required by laws and regulations, if it relates to the following: Directly related to national security and national defense security
Directly related to public safety, public health, and the public interest
Directly related to a criminal investigation, prosecution, trial, or execution of judgment
If there is sufficient evidence that you have abused your rights
If responding to your request may result in serious damage to your rights, those of other individuals, and those of organizations
Involving or related to trade secrets

VI. How we handle children's personal information

We have made it clear that we do not accept minors as registered users. We will not knowingly collect and use children's data.If your application is designed and developed for children, make sure that you take the necessary technical measures and precautions to ensure that the end user's registration and use of the application is performed by the child's guardian. In addition, you must establish a full user agreement and privacy policy. For collecting children's personal information through parental consent, we will only use such information if permitted by law and if there is explicit parental or guardian consent.Although local laws and customs may have different definitions for children, we consider anyone below the age of 14 to be a child.If we find ourselves inadvertently collecting personal information from children without first obtaining parental consent, we will try to delete the data as soon as possible.

VII. How your personal information is transferred around the world

In principle, personal information collected and generated within the People's Republic of China will be stored within the territory of the People's Republic of China.During the process of providing services, we may transfer the data obtained from you or your product end users to an affiliated entity or other third party outside your jurisdiction, and such transfer will be handled to the extent permitted by applicable laws and regulations and provide adequate protection of your personal information in accordance with this policy.If you or your product end user is located beyond the jurisdiction of the PRC, or when you and your product terminal user is in the jurisdiction of the PRC while we need to transfer it to the place outside the jurisdiction of the PRC, you shall consent or obtain consent from the end user for this international transfer.We highly advise you to consult local professionals to ensure that this transfer complies with local data protection requirements. Especially, when the international transfer involves the European Union or the United States, please pay attention to the legal regulations for data protection and protection of personal information in these places.

VIII. Policy Updates

We have the right to adjust the privacy policy at any time in accordance with change of service, adjustment of applicable laws and policies, as well as other factors. We will not diminish your rights guaranteed under this Privacy Policy without your explicit consent. Any update to this privacy policy will be published on this webpage marked with the updated time.Therefore,please check the privacy policy regularly so that you are always in compliance. If you do not agree with this privacy policy, please terminate visiting and using our service.If there are material changes to this Privacy Policy, such as changes in the content of your personal information,changes in the controller of your personal information, changes in the sharing/transfer/disclosure of personal information, or changes in your rights related to the protection of personal information, we will notify you in amore significant way, such as through a pop-up or letter.Material changes to this policy include, but are not limited to: If there have been major changes in our service model, such as in the purpose of processing personal information, the types of personal information handled, how we use personal information, etc.
If we have undergone major changes in ownership and organizational structure, such as business adjustment, bankruptcy, mergers, or other such changes
If there have been changes in personal information sharing, transfer, or public disclosure
If there has been a major change in your rights to participate in the processing of personal information and in the way it is used
If there are changes in the responsible department, contacts, or complaints channel, with regard to how we handle personal information security
If the personal information security impact assessment report indicates that there is high risk
This policy is an important part of the TalkingData Terms of Service.

IX. How to contact us

If you have any question, advice, or complaint related to our privacy policy, please contact We will respond within 15 working days.We have set up a Personal Information Protection Department. You can contact us here: 【】. In general, we will reply within 15 working daysIf you are unsatisfied with our response, especially if we believe that our personal information processing practices are in any way detrimental to your legitimate rights and interests, you can also make complaints or reports to the relevant telecommunications, public security, and commercial regulatory authorities.You may also submit the dispute to the Beijing Arbitration Commission for arbitration in Beijing in accordance with its rules at that time.