Prevent fraud and drive growth in brand value.
We focus on segmented business scenarios, identify target audiences, help companies tap high-value users, provide data reference for refined operations, and improve user conversion rate.
TalkingData focuses on segmented business scenarios, processes and evaluates fragmented data in a comprehensive way. With the company's self-developed algorithms, we integrate internal multi-dimensional data, build a product marketing prediction model through deep neural network, gradient promotion decision tree, KNN and other model algorithms, to evaluate the existing value and potential value of different customer groups, comprehensively evaluate and stratifies customers, screen high-intention customers, and boost the marketing effect.
Explore SDK related behavior data, provide data reference for marketing strategy
We use industry-specific business factors to screen out high-potential users
We can identify high-value target audiences for segmented business scenarios individually
We identify abnormal traffic such as traffic fraud, bonus hunter and malicious attacks
We can apply generalization methods on models deployed in Apps to improve model efficiency
Smart Marketing Cloud