Brand Marketing Solutions
The Brand Marketing Solutions has formed a complete closed loop of data-empowered marketing from consumer groups selection and insights before marketing campaign, to full channel advertising monitoring during the campaign, to data accumulation, effect evaluation, high-potential consumer groups tapping and second round delivery target selection after the campaign, forming a complete closed loop of data-empowered marketing.
Compliance · Engine-empowered · Smart Model · Full Chain
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Business Pain Points and Challenges
Integration is a hard nut to crack in multi-channel marketing
Customer data is scattered, monitoring data, first-party data and three-party data are not utilised in an integrated way, making it hard to form synergy and empower marketing
Hard to Accumulate Monitoring Data
With the implementation of laws and regulations related to personal information protection, there will be more compliance challenges in the accumulation of monitoring data and integrated data analysis
Hard to Measure Marketing Contributions
It is hard to open up the channels between advertising monitoring data and order data in the back end as they are processed in different platforms, so it is impossible to intuitively measure the contribution of marketing activities to transacted orders
Hard to Improve Marketing Effects
It is impossible to accurately evaluate the delivery effect via a simple evaluation model from one single traditional media. How can enterprise maximize the value of existing data assets and identify a potential consumer group for second round delivery?
Product Solutions
The Brand Marketing Solutions has formed a complete closed loop of data-empowered marketing from consumer groups selection and insights before marketing campaign, to full channel advertising monitoring during the campaign, to data accumulation, effect evaluation, high-potential consumer groups tapping and second round delivery target selection after the campaign, forming a complete closed loop of data-empowered marketing.
Compliance
Based on TalkingData's innovative tagging system, the data between different products in the product matrix are connected. The system can also connect data from three parties while ensuring safety and compliance, and empower consumer group insight, accurate delivery and effect evaluation
Engine-empowered
We break the bottleneck of the scalability of traditional SaaS products while addressing non-standardized demands, and provide efficient and flexible support for non-standardized attribution demand in actual marketing and custom tasks in different business scenarios with the empowerment of our DataBase Engine.
Smart Model
Combined with TalkingData's powerful tag library, we select high-potential customers for targeted marketing delivery by building specific algorithm models, which significantly improve the efficiency and effect of marketing activities.
Full Chain Coverage
Through attribution analysis between the advertising data and the sales data, we measure the contribution of different advertising channels to sales conversion, so as to perform marketing ROI evaluation aimed at both sale figures and marketing delivery effect, and boost marketing growth by integrating all channels invovled in the marketing and sales process.
Related Brand Products
Brand Growth
Aims to increase growth in brand value throughout the full brand marketing chain. This data-based product helps advertisers to customize media plans, monitor advertising, and evaluate marketing effectiveness.
Smart Marketing Cloud
Provides a comprehensive solution including customer segmentation, user insights, targeted advertising, and objective monitoring. It enables users to better understand market patterns and future directions.
Super Data Management Platform
We effectively store advertising monitoring data and accumulate data assets, provide safe and compliant multi-party data tracking, empower both marketing and operation, and boost brand marketing effect and ROI.
Related Data Service
Marketing Rating Service
We integrate complex and numerous fragmented data, carry out traffic screening, user stratification and valuation in the early stage of advertising, improve marketing planning and enhance marketing delivery efficiency.
High-potential Customer Group Tapping Service
We focus on scenario-based marketing, dig deep into the characteristics of high-potential users, and help clients tap high-potential customers in a targeted way.
Data Tagging Service
By creating user portraits with multi-dimensional data, we customize personalized user operation strategies for enterprises to empower business growth.

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Tel
400-870-1230
Wechat
TalkingData_Support
Email
support@tendcloud.com