Based on TalkingData's innovative tagging system, the data between different products in the product matrix are connected. The system can also connect data from three parties while ensuring safety and compliance, and empower consumer group insight, accurate delivery and effect evaluation
We break the bottleneck of the scalability of traditional SaaS products while addressing non-standardized demands, and provide efficient and flexible support for non-standardized attribution demand in actual marketing and custom tasks in different business scenarios with the empowerment of our DataBase Engine.
Combined with TalkingData's powerful tag library, we select high-potential customers for targeted marketing delivery by building specific algorithm models, which significantly improve the efficiency and effect of marketing activities.
Full Chain Coverage
Through attribution analysis between the advertising data and the sales data, we measure the contribution of different advertising channels to sales conversion, so as to perform marketing ROI evaluation aimed at both sale figures and marketing delivery effect, and boost marketing growth by integrating all channels invovled in the marketing and sales process.