Shoes and Clothing Industry Solutions
We create new scenarios and bring in new consumers through consumer insights and digital operation, and build a business model to boost omni-channel consumer growth.
Dual Boost of Sales and Marketing� Personalized Operation � Omni-channel Integration
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Business Pain Points and Challenges
Scatterd Data Source
Unorganized brands, sub-brands and business systems create data islands, which leads to unclear consumer portrait
Shallow Data
There are few user tags and few portrait dimensions, which make it difficult to support deep consumer insight and targeted communications
Inadequate Data Accumulation
There is no data retained after advertising delivery and interaction, resulting in traffic waste and fail to re-market and reach high-potential consumer groups
Lack of Data Connection
An end-to-end overall evaluation system is missing. Different departments perform their duties respectively. The data link between the marketing end and the sales end is broken, making it impossible to realize a full process attribution analysis
Industry Solutions
Oriented to multiple business scenarios, we provide data and platform services and empowering global operations
Core Advantages
We create new scenarios and bring in new consumers through consumer insights and digital operation, and build a business model to boost omni-channel consumer growth.
Safe and compliant data ecosystem and data capabilities offer deeper consumer insights and avoid cold boot of operations by enhanced user tagging system and data services;
With cutting-edge algorithm and modeling capacity, smart models such as high-potential consumer filter model and RFM model that link the front and back ends of the process can be built, and in turn help achieving targeted marketing and refined operation of business;
We provide full marketing chain solutions from launching marketing campaigns to delivery effect evaluation, and enhance the marketing effect through attribution analysis and evaluation.
Oriented to multiple business scenarios, we provide data and platform services and empowering global operations
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Brand Growth
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Related Data Service
Data Tagging Service
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High-potential Customer Group Tapping Service
We focus on scenario-based marketing, dig deep into the characteristics of high-potential users, and help clients tap high-potential customers in a targeted way.
Joint Modeling Service
We offer a massive compliance policy ecosystem that helps data modeling for various business scenarios. The access to our cutting-edge algorithms will bolster the capability of the models.
Client Case
After years of infrastructure construction and business operation reforming, the project has achieved satisfactory phased results in four aspects:
1. Data Accumulation & Data Mining We integrated and connected all data sources in the organization, established a Xtep OneID system, and accumulated tens of millions of consumer data assets from scratch. We identifed and categorised consumers by five behaviour stages and continuously seeked growth opportunities through data analysis and insight;
2. Consumer Group Insight & Fine Operation We combined data assets of Xtep's digital platforms with a portion of TalkingData third-party consumer behavior and preference tags to create brand consumer portraits, supported brands to gain in-depth insight into different target groups and optimized its marketing strategies, and carried out refined operation of such groups;
3. Establish Process & Create Closed Loop We established a standard marketing and sales process for the Group. Opened up channels from consumer insight to public-private domain marketing and sales to create a closed loop data collection system, and enabled attribution analysis on the whole marketing chain. In terms of performance, we achieved good results in both sale figures and marketing delivery effect in public domain advertisements. The overall ROI has exceeded two figures(13); in private domain, we accurately feeded audience in the targeted channels with right content, brand content viewership has increased by more than 40%; regragding returned customers attracted by advertising, with referral traffic actions, the store to purchase conversion rate in new platforms has increased by more than 15%;
4. Know-how Sharing and Empowerment We helped Xtep Group to improve the actual capability of its digital operation team by means of know-how sharing, process transformation and business training, and further guaranteed the rapid digital transformation of Xtep Group from the organizational level.

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Tel
400-870-1230
Wechat
TalkingData_Support
Email
support@tendcloud.com