Beijing Tendcloud Tianxia Technology Co. Ltd. and its affiliates (hereinafter referred to as “we/us” or “TalkingData” collectively) pay much attention to the protection of personal information and privacy. TalkingData understands the importance of personal information and will do its best to protect your personal information. We are committed to maintaining your trust in us, and we will abide by the principles of participation, openness, and transparency. When one visits the TalkingData website or signs up for any TalkingData product or service, We will adopt appropriate protection measures to safeguard your personal information, in accordance with leading industry standards.If you have any questions, comments, or suggestions, please reach out to us using one of the following contact methods: E-Mail: firstname.lastname@example.org Phone: 400-870-1230 Fax: 010-57842077
I. How we collect and use your personal information
Personal information refers to information recorded in electronic or other forms that is capable of, either by itself or in combination with other information, to identify the identity of a specific person or that specific person’s activities.TalkingData will only collect and use your personal information or that of your end users for the purposes described in this policy.Unless specifically stated, this service is only available to users in mainland China (PRC). If you are located outside the PRC, or if you use TalkingData’s products or services for end users outside the PRC, please comply with the Overseas Personal Information Protection Compliance Commitment as well. When we use data for purposes not covered by this policy, we will ask for your consent in advance. When we use information collected for a specific purpose in a different way, we will also ask for your consent in advance. 1. Provide you with online information services When you visit and browse our website, like most websites, we will:
2. Overview of Usage of TalkingData Services When you register for TalkingData, we will request your personal information, including your name, company name, e-mail address, password, telephone number, and QQ number to create a new account When you contact us afterwards and continue to use our services, we may request additional contact information, including:
--Postal address, telephone number, duty, and position; --Your company information, such as company name and business type; --Your product information, such as mobile application name, content, type, promotion channel, etc.
We may use this information to:
--Send you a registration confirmation; --Manage your account; --Respond to clients’ service requirements; --Learn about your company’s requirements and product interests, so as to determine the most applicable product and service; --Contact you for marketing and promotion purposes, and provide you with more information about our products; --Research and analyze to improve the quality of our website and services.
You can contact us through the e-mail address listed on our website. You may provide personal information when you contact us by e-mail, and we will use this information to respond to your questions and service requirements as well as upgrade our website and services. 3. Details for Usage of TalkingData Services TalkingData Analysis Service TalkingData provides data statistics tools and analysis services for mobile applications through the integration of TalkingData’s SDK and API in the application. Your application will collect and transfer users’ relevant data through technical means, and our service will help analyze this data to learn more about performance and usage of your application on different devices, platforms, or application distribution channels. Your users’ device data usually includes, but is not limited to: SDK or API version, platform, time stamp, application mark, application version, application distribution channel, iOS IDFV, iOS IDFA, Android advertiser mark, IP address（for geolocation only）, MAC address, IMEI equipment model, device manufacturer, device equipment OS version, conversion start/end time, language, mobile network/country code, time zone and network situation (WiFi or others), hardware, CPU, battery usage, etc. In accordance with your mobile application type and your requirements for statistical analysis, your users’ device data may also include: user’s gender, age, location, trigger event, equipment status information（such as sensor data or application list）. For the purpose of providing our analysis service as well as protecting the personal information of users, Above data collected by TalkingData analysis service will form its own user identifier on the end user device side for de-identification and be sent to TalkingData’s servers in encrypted form through your application and display it in a data and analysis report. You could check relevant statistics and analysis results through logging into your account on our website.When performing Brand Growth service, TalkingData SDK or/and API do not collect any impression-level data through the ad that will be used for subsequent ad targeting, TalkingData does not use hyperlocal geo-targeting (especially with mobile ads via GPS) or browser packet-sniffing, and no activities such as browser/device fingerprinting tracking impression-level page scraping will be conducted.Under no circumstances will we set, or assist or knowingly permit any third party to set a cookie, or alter/delete a cookie set, on any third Party Owned and Operated domains (especially Google). Industry Report Service:We will build a TalkingData database based on data collected through our analysis service and through other legal means. We will make an analysis report about an application’s performance evaluation or behavior pattern (hereinafter referred to as an “industry report”) regarding publisher, industry, specific area, and market information. Industry reports will be displayed in an unidentifiable convergent way, including those published by TalkingData itself and those customized in accordance with your requirements. In special cases, we will also use TalkingData’s statistical models to make assessments of certain applications or types of applications. The results of these assessments may be derived from the data obtained from your application and are therefore consistent with your application. However, these assessments are based on the data model we calculated for evaluation purposes and they are aggregated and anonymous.Smart Data MarketWe provide a service named Smart Data Market both for data service providers and demanders to enable online transactions of data and its derivatives (referred to as “data products,” regardless of whether they are in the form of data API, tools, or application software), which are produced and/or processed by TalkingData itself or authorized by a legitimate right holder.We guarantee that the ownership of data products produced and/or processed by us is clear and compliant with relevant laws and regulations regarding the protection of personal information. Under normal circumstances, data products used in the Smart Data Market for trading and licensing are de-identified. Under some special circumstances when personal information may be accessed, it is required that explicit authorization is received from the related person and that use of such data is limited within a specific range. Meanwhile, we are trying our best to require that third party data owners guarantee that their data products meet the above requirements. Consulting:We provide solutions, professional consulting services, and TalkingData University. In the provision of these services, we may ask that you provide additional personal information to understand your business or product. Please decide carefully whether you feel comfortable providing this information. TalkingData big data application serviceIn addition to the specific services above, we will build TalkingData database based on the data collected by the analysis service and data obtained through other legal channels, and form a customer group label information database or statistical analysis database by means of big data processing through aggregation, cleaning, anonymization as well as intelligent calculation. We provide various forms of big data application services on the basis of our own database for many industry customers, such as:a) Data Marketing Service. Through big data capability to boost precision advertising marketing, build target customer group, comprehensively analyze the characteristics of target customer group, and improve marketing effect;b) Smart Location Based Service. Taking full advantage of population-based data and geographic data, combined with classic models and predictive algorithms, to improve your location-related decision-making such as store location site selection and foot traffic exploration of potential customers for retail.c) Other data services. Utilizing TalkingData database and data processing capabilities, we will also provide a variety of data services to users in various industries, including but not limited to data model building services, data asset management services, etc.You should be aware that with the development of the big data industry, our big data service will update and iterate or launch new service. In any case, TalkingData will strictly abide by laws and regulations as well as national standards in big data industry.4. Exceptions:Pursuant to relevant laws and regulations, it is not necessary to obtain your authorization to collect your personal information in the following cases:
Directly related to national security and national defense safety; Directly related to public safety, public health, and major public interest; Directly related to criminal investigation, prosecution, trial, and enforcement of judgments; To protect material legal rights such as the lives and property of individuals or other individuals but fail to obtain the consent in time; For the purpose of academic research and related outcomes, it will be de-identified; The information collected is already made public by yourself; The information collected is publicly and legally disclosed, Such as legitimate news reports, government information disclosure or others; To fulfill the contract you have signed; To maintain stable operation of the products or services provided by TalkingData, such as discovering and disposing malfunction of products or services; Other circumstances as prescribed by laws and regulations.
5. Authorization and Consent from End Users’ Data You are clearly aware that you need us to collect, store, and process personal information from users of your application, for the purpose of carrying out our analysis and providing our statistics. Therefore you must undertake the following:
You have fully obtained necessary authorization, consent, and permission from end users for the purpose of the performance of our service; You have fully obtained necessary authorization, consent, and permission from end users for us to process the data anonymously we collected; You have complied and will comply with applicable laws, regulations, and requirements, including but not limited to formulating and publishing policy relevant to protection of personal information and privacy. You should make the disclosure and explanation to the end user, allowing us to build TalkingData database for the purpose to provide data service on the condition that de-identification and aggregation processing has been made with respect to such data and information before transfer. You should also provide end users with easy-to-use selection mechanisms, indicating how and when the user may exercise the option and how and when the user can modify and withdraw the option, so that the user can choose to agree or disagree with the collection and use of his/her de-identification information for business purposes.
You shall be liable for comprehensive settlement and compensation to us for possible loss of any kind if you violate the above commitment and cause your end user’s claim against us in any way, or if you cause us to be involved in any legal or administrative procedure.
III. How do we share, transfer, and publicly disclose your personal information
IV. How We Protect Your Personal Information
V. Your Rights:
VI. How we handle children’s personal information
VII. How your personal information is transferred around the world
In principle, personal information collected and generated within the People’s Republic of China will be stored within the territory of the People’s Republic of China. During the process of providing services, we may transfer the data obtained from you or your product end users to an affiliated entity or other third party outside your jurisdiction, and such transfer will be handled to the extent permitted by applicable laws and regulations and provide adequate protection of your personal information in accordance with this policy. If you or your product end user is located beyond the jurisdiction of the PRC, or when you and your product terminal user is in the jurisdiction of the PRC while we need to transfer it to the place outside the jurisdiction of the PRC, you shall consent or obtain consent from the end user for this international transfer. We highly advise you to consult local professionals to ensure that this transfer complies with local data protection requirements. Especially, when the international transfer involves the European Union or the United States, please pay attention to the legal regulations for data protection and protection of personal information in these places.
VIII. Policy Updates
IX. How to contact us