2019智能移动终端行业洞察报告
2019-03-28

智能移动终端走入千家万户，越来越成为与人民生活息息相关的设备，而主流国产品牌面临市场整体下行趋势既要有所战略或产品调整…

卸载分析服务·洞察用户净增长
2019-04-17

TalkingData App Analytics新增了针对iOS系统设备的卸载分析功能，帮助开发者发现用户卸载行为、了解净增数据，使开发者掌握用户的自然流失和运营流失情况。

TDU数据科学微硕士项目
2019-06-05

由TDU提供的在线学习项目，涵盖理论课程与数据案例实践。顺利完成学习者将获得由TDU提供的数据科学认证，及MIT提供的“统计与数据科学微硕士证书。

May 28,2018

A flexible and effective
one-stop platform for data analysis and digital marketing

Marketing Platform

Analysis For All Industry

App Analytics

Helps mobile app developers to collect, process, and analyzes the first-hand data. Analyze user behavior and improve product design.
Game Analytics

Helps mobile game developers to quickly realize the digital operations of mobile games.
WeChat Mini Program Analytics

Supports event analysis, conversion analysis, and page-view analysis to better understand user preferences.
Analytics Enterprise

Supports user behavior analysis and product operations analysis in a safe and controlled privately deployed platform.
Smart Marketing Cloud

Provides a comprehensive solution including customer segmentation, user insights, targeted advertising, and objective monitoring. It enables users to better understand market patterns and future directions.

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Ad Tracking

Helps advertisers optimize advertising strategies and monitor ad performance. This neutral third-party mobile ad performance tracking platform also provides statements for advertisers and channel providers to settle their accounts.

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Brand Growth

Aims to increase growth in brand value throughout the full brand marketing chain. This data-based product helps advertisers to customize media plans, monitor advertising, and evaluate marketing effectiveness.

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Smart Marketing Hub

Connects user data from different channels, flexibly builds business-based operations scenarios, establishes optimal operations strategies, and helps enterprises build and increase private domain traffic.

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eAuth

Provides an efficient, safe, intelligent, and cost-effective mobile number authentication service for developers. Conveniently integrated, it reduces operational and maintenance costs.

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A secure and reliable
open platform with combined capabilities of data and technology

Smart Data Platform
Smart Data Market

Provides users with massive data services, including data tags, user group data, data applications, unique datasets, etc. It provides data owners/vendors with additional channels for selling their data.

  • Tag Data Service
  • User Group Data Service
  • Risk Detection Model
  • Secure Data Sharing
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Market Intelligence Platform

Provides industry-specific data to help users better understand latest trends. This mobile Internet data search tool focuses on mobile apps, devices, and new media.

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Smart Location Based Service

Aims to provide practical solutions for site selection and business district management. This location-based service combines with Tencent Cloud’s people-related data, geographic information data, and commercial data.

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With more and more enterprises achieving a data-driven transformation,
what are you waiting for?

Game Industry

We provide an effective game analytics system to help users improve game design, carry out precision marketing, and boost income.

A professional game analytics system helps users track customer behavior data.
Precise marketing push notifications help users locate target customers and boost income.
Regular benchmark reports help users understand industry trends.

Financial Planning

Our privately deployed Enterprise Analytics Platform helps users build a full business indicator system and more effectively carry out operations.

A privately deployed platform helps ensure user data privacy.
Channel quality monitoring helps users reduce risks and costs associated with customer acquisition.
Senior operations experts provide users with one-stop solutions.

E-commerce Industry

We provide a data analytics system for the e-commerce industry to track advertising performance, improve channel quality, boost user conversion, and improve ROI.

A well-developed e-commerce operations analysis system helps users optimize business processes.
An upgraded ad performance tracking system helps users identify high-quality channels.
800+ preset data tags help users form accurate target customer insights.

Automotive Industry

We provide an omni-channel marketing platform that connects first party and third party data to expand the target group. We use Lookalike models to expand the customer base and improve the conversion rate of potential customers.

Multi-dimensional portraits of target groups help users gain insights into target groups.
Omni-channel marketing services help users improve their marketing experience.
Leading marketing efficiency monitoring helps users create closed-loop marketing.

Retail Industry

We provide comprehensive data solutions to help users quickly integrate data and solve business problems, including business district marketing and precision marketing.

Traffic flow heat map analysis helps users estimate the proportion of potential customers out of the passenger flow.
Deep machine learning provides online predictive retail data for site selection and forecasting sales.
Our Data Science Studio helps users integrate data assets to support business changes.

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