About TalkingData DMP
TalkingData DMP (Data Management Platform) is a data platform and search interface that
specializes in highly accurate mobile internet audience segmentation and identification of audience interest trends.
It helps our users identify what their advertising audience members (unique device) are interested in through tags,
as well as suitable apps for recommendation.
The platform helps users rapidly apply accurate third-party data to their targeting strategies to improve ad placement effectiveness and overall ROI.
The TalkingData DMP is the ONLY neutral third party DMP in China.
What can data do for you ?
Ad Networks & Media & App Market
- • At the bottleneck of CTR and activation rate?
- • Cannot sell the ad space by user group?
- • Low ROI?
- • Audience-targeting brand advertising cannot be carried out?
RTB & DSP
- • Cannot make your decision before bidding？
- • Unable to predict a proporiate bidding price？
- • Unable to provide remarketing and cross screen proposal？
- • Unable to fully describe the audience for advertisers？
Mobile Developer & Content Provider
- • Do not understand comsumers demographics and interests?
- • Unable to stimulate activity by precise content？
- • Cannot figure out potential value of the audience？
- • Unable to evaluate the value of the channel users?
The third-party data effectively solves the problems of audience identification, description, data dimension extension.
The mobile audience tag categories you can get