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Enterprise operation analysis platform

TalkingData enterprise operation analysis platform is a synthetic mobile-operation data management platform that is exclusively designed for enterprise clients. This special offering helps to improve user experience and service quality of enterprise mobile APP, operational results, and supports commercial innovation based on big-data.

Real time monitor of key metrics

Trend comparison and channel analysis for classified user group

Conversion funnel for customized event

Cross-app and cross-platform data analysis

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First-party DMP Solution

TalkingData DMP platform offers data collection, integration and operational analysis, and marketing and results-monitoring. DMP helps enterprises analyze user behavior, mine user value, optimize advertising strategy, and improve marketing effectiveness.
Multi-source data integration and management
Building user model
Precise advertizing placement

虚线

  • 图标Demographic characteristics
  • 图标APP preference
  • 图标Lifestyle
  • 图标Shopping preference
  • 图标Spending capability

O2O solution

TalkingData O2O solution integrates users' online and offline data and realizes precise user profiling and marketing. It offers data support for analysis of operational decisions, and helps enterprises activate offline resources as well.
This eventually helps acquire more sales opportunities to build and complete overall O2O strategy precisely target potential customers, and help acquire more sales opportunities for brick-and-mortar stores through monitoring and analyzing consumer offline visiting behavior, TalkingData O2O solution could effectively evaluate the results of mobile advertising, which provides data-centric suggestions for continued advertising optimization

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They are all using

TalkingData’s enterprise-level data solutions and have successfully been implemented by banks, securities, aviation, e-commerce, telecom carriers, and more. Our client list includes Pingan, China Merchants Bank, Guosen, China Mobile, and many others.

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