Business Value Feature Industry Solution Version

Business Value

Collect and understanding data from the full user lifecycle enhances business value.

Business Operations Diagnosis

Based on 3A3R methodology and KPIs, our Enterprise Analytics Platform helps with data-assisted operations.

Realization of Data Assets

Locate potential customer needs with accuracy and high efficiency, as well as improve the efficiency of digital asset conversion

Conversion Analysis Insights

Optimize product operational efficiency and enhance business conversion based on the Conversion Funnel Model and user behavior analysis.

Product Channel Optimization

Provide customer experience analysis and product conversion analysis to realize product optimization and iteration.

Feature


  • Behavioral Data Collection 三角图标

  • User Segmentation 三角图标

  • Product Analysis 三角图标

  • Operations Analysis 三角图标
  • Supports automatic data collection of native app, hybrid app, H5, and WeChat mini programs, with mobile data fully privatized

    Private Deployment of Data

    The data collection SDK has national-level security certifications and provides a fully privatized deployment method to ensure that data remains autonomous, secure, and controllable.

    Automatic Identification of Event Tracking Elements

    The system tracks events without adding extra codes. It automatically identifies images and text, tracks current elements, tracks current position, and can track similar elements according to specific needs.

    Visualized Event Tracking on PC

    Users can track events by connecting with the PC management interface on their own devices, which boosts the efficiency of event tracking.

    Target users more accurately and explore differentiated services.

    User Grouping

    Group users according to their attributes, behaviors, and other features in order to locate target users for upcoming marketing campaigns.

    User Insights

    Use chronological analysis of user behavior to analyze the full range of user behavior over time and carry out more pinpointed microanalysis.

    Track user behavior, analyze core conversion processes, improve product design, and increase user retention rate

    User Path

    Track user behavior, improve product placement and interaction, and enhance user experience at key points in the process.

    Retention Analysis

    Analyze user retention data from multiple dimensions, develop corresponding operational plans, and improve user retention and conversion rates.

    Multi-dimensional indicator analysis provides real-time self-service analysis of app operations

    Operations Statistics

    Based on the 3A3R model, the operations indicator system is pre-defined, and operations statistics and diagnosis of visitors, activity, and retention are performed to identify possible improvements and realize a more data-driven approach.

    Scenario Insights

    Analyze real-time user behavioral data using models such as the Conversion Funnel and Smart Route to identify users’ preferred functions, business processes, and opportunities to promote user conversion.

    Customized Reports

    Generate customized business reports including Funnel Analysis, Customer Behavior Analysis, and other information with real-time previews of graphical data reports that can improve departmental collaboration efficiency through report sharing.

    Industry Solutions

  • Financial Industry
  • Financial Securities
  • Internet Finance
  • Product Optimization
  • User Insights
  • Precision Marketing
  • Optimize product design and business processes
    Improve user experience

    Users’ potential needs and interests are reflected by their visiting paths and behaviors, including clicking, browsing, and filtering. Grouping customers based on the multi-dimensional combination of user attributes and behavior can provide information about different users’ investing preferences or differences in demand for loans. This can provide information used for more precise and targeted marketing campaigns that focus on a specific gender, profession, income level, etc. Users with potential demand for a certain financial product (for example, customers with multiple clicks on the same product) will be identified, and targeted marketing activities can then be further developed.

    User group portraits
    Gain insight into different scenarios and potential needs

    Users’ potential needs and interests are reflected by their visiting paths and behaviors, including clicking, browsing, and filtering. Grouping customers based on the multi-dimensional combination of user attributes and behavior can provide information about different users’ investing preferences or differences in demand for loans. This can provide information used for more precise and targeted marketing campaigns that focus on a specific gender, profession, income level, etc. Users with potential demand for a certain financial product (for example, customers with multiple clicks on the same product) will be identified, and targeted marketing activities can then be further developed.

    Achieve perfect closed-loop marketing
    Improve business process conversion rates

    Based on analysis of user behavior and visiting history, it is possible to gain insight into potential needs and attributes, which provide useful information for launching direct marketing push notifications. For example, to gain insight related to the users lost in the financial purchase conversion funnel, analyze their demand for the product before precisely pushing wealth management product recommendations to them. This will achieve complete closed-loop marketing, improve the transaction volume, and improve the user conversion rate for the wealth management product.
  • Investment Portrait
  • Operational Strategy
  • Indicator System
  • Accurate portrait of customer investment behavior

    Establish multi-dimensional KYC data system based on three aspects: asset quantity, trading behavior, and user characteristics. Comprehensively understand customer characteristics, gain insight into customer investment behavior, and provide financial products that ”know the customer better than he knows himself” along with professional investment services.

    A/B Testing for Brokerage Benefits

    Through A/B testing, we can understand the sensitivity and preferences of different investment users. Customized strategies for different users can be developed based on these conclusions.

    3A3R brokerage indicator system and customized reports

    Provide an indicator system based on the brokerage industry’s 3A3R standard. Multi-dimensional reports can be flexibly customized, quickly generated, and easily shared with management and business teams. By targeting the causes of user leakage, improved user conversion can be achieved.
  • Channel Optimization
  • Promote Conversion
  • User Recovery
  • Improve channel quality: identify coupon clippers and bonus hunters

    Use the page source function to monitor user quality and behavior in each channel and assess user quality from multiple dimensions (page-view, activity, retention, behavior, and conversion). Connect accounts to devices and analysis of user behavior to identify coupon clippers and bonus hunters. Promptly adjust delivery strategies and reduce risks and costs associated with customer acquisition.

    Promote user retention and transactions

    Identify events with high retention rates by using the user retention function. Based on this, develop corresponding policies and strategies to encourage retention and conversion. Understand different preferences associated with different user groups in order to provide more precise and targeted marketing. Use big data to drive precision marketing, increase user transactions, and enhance re-investment.

    Recover lost users

    Identify lost users at each stage of the process by using the conversion funnel and smart route functions. Understand user behavior and preferences to determine the cause of user loss and optimize the process/path. Develop a recovery strategy based on customer behavior to reduce the loss of users, improve the conversion rate, and improve the user experience.

    Version

    AE 5.0 Express

    Data Collection
    Basic Analysis
    • 访客分析
    • 活跃分析
    • 留存分析
    • 使用分析
    • 渠道分析
    • 行为分析
    • 用户分群
    • 用户洞察

    Enhanced Functions

    转化漏斗智能路径灵动分析消息推送数据探索

    AE 5.0 Standard

    Systematic Analysis
    User Behavior Management
    • 访客分析
    • 活跃分析
    • 留存分析
    • 使用分析
    • 行为分析
    • 用户分群
    • 用户洞察
    • 页面热力图

    Enhanced Functions

    流量来源分析转化漏斗智能路径灵动分析数据探索

    AE 5.0 Pro

    Scenario Analysis
    Closed-Loop Marketing
    • 访客分析
    • 活跃分析
    • 留存分析
    • 使用分析
    • 扫码分析
    • 分享分析
    • 行为分析
    • 用户分群
    • 用户洞察

    Enhanced Functions

    转化漏斗智能路径灵动分析消息推送数据探索

    三角图标

    Contact us, Apply for demo

    1. Tel

      400-870-1230
    2. QQ

      4008701230
    3. Email

      support@tendcloud.com