I.How We Collect and Use Information1.Visit and Browse TalkingData WebsiteWhen you visit our website,like most websites,we will
-Use cookie technique to store conversation/selection information in your computer;We use these information to:
-Use clear gif/Web Beacons/Web Bugs software technique to tell us which content is valid;
-Automatically collect certain information and store in log file.These information includes:Internet protocol(IP)address,browser type,Internet service provider(ISP),reference/exit page,OS,date/time stamp,click-data stream and so on.
-Improve your website experience and service quality;2.Overview of Usage of TalkingData Services1)When you register TalkingData service，we will request your personal information,including name,company name,E-mail address,password,telephone number and QQ number to create new account.When you contact us afterward and use TalkingData service persistently,we may request more contact information from you,including:
-Help us manage website content efficiently;
-Analyze group users’on-site activities and social information of the whole users group.
-Postal address,telephone number,duty and position;We may use these information to:
-Your company information,such as company name and business type;
-Your product information,such as mobile application name,content,type and certain character;promotion channel and others.
-Send you registration confirmation;2)You can contact us with our E-mail left on the website.You may provide personal information when you contact us by E-mail,and we will use these information to respond your question and service requirement,and so as to upgrade our website and services.3.Details for Usage of TalkingData Services1)TalkingData Analysis Service
-Learn and manage account;
-Respond your service requirement of clients;
-Learn your company’s requirements and requirements of products,so as to determine applicable product and service;
-Contact you for marketing and promotion purpose,and provide you with more information about our product;
-Research and analyze,improve quality of our website and services;
TalkingData provides data statistics analysis service for mobile application through your integration of TalkingData data SDK and API in application.Your application will collect and transfer relevant data of your terminal users through technical means,and our service will help analyze these data to learn the performance and user’s usage situation of your application on different terminal equipment,platform or application distribution channel.
Your terminal users’data usually include but not limited to,SDK or API version,platform,time stamp,application mark,application version,application distribution channel,iOS IDFV,iOS IDFA,Android advertiser mark,equipment model,terminal manufacturer,terminal equipment OS version,conversion start/end time,language residence,mobile network/country code,time zone and network situation(WiFi and so on),hardware,CPU and battery usage situation and so on.
In accordance with your mobile application type and your requirement on statistical analysis,your terminal users’data may also include:user’s gender,age,location,equipment information,OS,operator,promotion channel,trigger event,mistake report and volume of page view and so on.
For the purpose of analysis service,TalkingData analysis service will send above data to TalkingData server through your application,and display in convergent data and analysis report.You could check relevant statistics and analysis result through logging in account on our website.2)Industry Report Service
We will build TalkingData database based on data collected by analysis service and by other legal means,and make analysis report about application’s performance evaluation or behavior pattern(hereinafter referred to as“industry report”)in publisher,industry,certain area and market.Industry report will be displayed in unidentified convergent way,including those published by TalkingData itself and those customized in accordance with your requirement.
Under special situation,we also make evaluation result about application of certain type or kind in accordance with TalkingData’s statistic model.Such evaluation result may present certain coincidence with your application because of data acquired from your application,however,these evaluation result are made based on our statistic model for the purpose of evaluation which is convergent and anonymous.3)TalkingData DMP
We will build TalkingData database based on data collected by analysis service and by other legal means,and form TalkingData’s TDID through converging,washing,calculating,and so as to build huge third party group data center.Such center will divide mobile terminal users into different groups by character and hobby,and provide group mark information for all practitioners by open interface,in order to optimize launch and improve marketing effect.
Users could match TDID through TalkingData DMP and buy the corresponding mark information.These mark information are obtained through collecting large amount of mobile application users’data,anonymization and intelligent operation,and ultimately displayed in statistical analysis data,contains no personal privacy or identifiable data.4)Commercial Cooperation with the Third Party
Besides the service we provide in the form of TalkingData DMP,we also cooperate with a third party in various ways to utilize the data collected processed and handled through TalkingData DMP,which include but not limited to cooperate with advertiser,advertising alliance or advertise agency to optimize advertisement launch and improve marketing effect.Such data we shared with the third party contains no personal privacy or identifiable features.5)Smart Data Market
We are providing service named Smart Data Market for both data service provider and data demander and such Smart Data Market aims to facilitate the online transaction of data as well as its derivatives (referred to as Data Products, no matter in form of data API, tools or Application software) which are produced and/or processed by TalkingData itself or authorized to deal by the third lawful rights owner.
It is guaranteed that Data Products produced and/or processed by TalkingData itself are clear of ownership and in compliance with relevant laws and regulations about personal information protection. In general, the Data Products which are transacted or authorized in Smart Data Market are de-identification ones. Under some special circumstances when personal information data may be accessed, it is required that explicit authorization be received from related person and the using of such data be limited within the specific range. Meanwhile, we are trying our best with reasonable discretion to require the third data owner to guarantee its Data Products meet the requirements above.
II.Authorization and Consent from End Users’DataYou are clearly aware of that,you need us to collect,store and process personal information from terminal user of your application,for the purpose of our data statistics and analysis.Therefore,you must undertake:1)You have obtained fully necessary authorization,consent and permit from terminal users,for the purpose of our performance of service;2)You have obtained fully necessary authorization,consent and permit from terminal users for us in order to anonymously and convergently process,transfer(including possible international transfer)the data we collected;3)You have complied and will comply with applicable laws,regulations and supervisory requirement,including but not limited to formulate and publish policy relevant to personal information protection and privacy protection.4)You should make the disclosure and explanation to the end user,allowing us to transfer our collected data to the third parties for Internet targeted advertising purposes on the condition that anonymous and polymerization processing have been made with respect of such data information before transfer.You should also provide end users with easy-to-operate selection mechanism,indicating how and when the user may exercise the option and how and when the user can modify and withdraw such option,so that the user can choose to agree or disagree with the collection and use of his/her information and transfer of such information to the third parties for Internet targeted advertising purposes.You shall be liable for the comprehensive settlement and compensation to us for our possible loss in any kind,if you violate the commitment above and thus causing your terminal user’s claim or right request against us in any kind,or causing us to be involved in legal or administrative procedure.
III.Update and Store InformationWe will keep the update channel on your account log page for you to check,update or correct the personal information you left with us.We will store,process and use the data sent to server from your product terminal for the aim of service,and delete them within reasonable term after the aim is achieved.Notwithstanding the above provisions,we may keep certain data for reasonable term within the limit allowed by law for dispute settlement,users’agreement performance and compliance with technical requirements related to safe operation.
IV.Security Measures for DataNo transfer means or digital storage means on the internet is 100%safe.Although we have made reasonable efforts,there are still risks of loss to your’s and your user’s person,property and reputation caused by theft,illegal possession or abuse.You have learnt the risks above and would like to undertake them.We will comply with general and reasonable standard of industry to protect the safety and confidentiality of information we have stored.Including but not limited to:firewall and data backup measure;limited access to data center;confidential agreement with employee and security management system;hash processing to identification information of mobile terminal.
V.Protection for Juveniles InformationWe have mentioned in precondition of the services that we refuse to have juveniles registered as our users.We will not collect and use juveniles’data if we knew.If your application is designed and developed for juveniles,please ensure that the terminal user’s registration and usage of application is conducted by guardian of juveniles.
VI.How We Disclose and Share InformationExcept for the situation provided hereof,your data will not be disclosed and shared to third party in an identifiable way.However,situations below are exceptions:1.Having Obtained your prior consent;2.Required by judicial,administrative or other legal procedure;3.In the limited circumstances,we may engage the third party provider,consultant or other service provider to provide the work for us with the necessary maintenance,who has executed necessary terms with us to protect safety and confidentiality of data.4.In case of emergency,to protect the safety and legal rights and interests of us,our agents,clients,terminal users or others,after reasonable judgment.5.We are conducting or contemplate to conduct material changes such as mergers and acquisitions,reconstruction,sale of all or part of the share and/or asset,including but not limited to due diligence process.However,we may share anonymous or convergent information with third party in the way which could not identify you or your users directly.
VII.International Transfer IssueDuring the process of service provision,we may transfer the data obtained from you or your product terminal users to our affiliated entity or other third party outside your jurisdiction.If you or your product terminal user is located beyond jurisdiction of PRC,or when you and your product terminal user is in jurisdiction of PRC while we need to transfer it to the place outside of jurisdiction of PRC,you shall consent or obtain consent from terminal user for this international transfer.We highly advise you to consult local professionals to ensure this transfer complying with local data-protection requirement.Especially,when the international transfer involves EU and USA area,please pay attention to the legal regulation for personal information data protection of these countries and areas.
IX.Governing Law and Dispute ResolutionThis policy shall be interpreted and governed by the law of PRC.Dispute in any form between you and TalkingData shall be settled through amicable negotiation.Where it fails,either party has the right to submit the dispute to Beijing Arbitration Commission for arbitration in Beijing in accordance with its arbitration rules effective then.